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Cincinnati's oldest rescue mission needed to improve their new donor retention. New donor acquisition was getting more expensive and retention rates were falling off. In recent years a 45% retention rate with a $25 average gift was being received. The Mission had tried other retention programs where several weeks later a Thank You postcard was mailed along with a Thank You call. But these efforts did not have the desired affect.
They needed a bonding program that was very timely, flexible and cost effective. It would use parts of previous programs, a thank you post card and call, but also include a special first receipt and initial newsletter mailing which referenced the new donors initial gift motivation.