Successes

Taking Back a Newspaper Campaign!

After enjoying more than 10 years of terrific newspaper ad results, Wheeler Mission, Indianapolis saw a sharp decline in print ad campaign response in recent years. The program needed a real boost. So Brewer Direct got creative. We discussed the declining results with the media buyer at the local paper and together, we prepared an integrated package of traditional print ads, online banner ads, magazine ads, statement stuffers and free standing inserts.

The results were fantastic. Not only did the paper’s combo-buy produce deep discounts which helped on the ROI, but the added presence in a mix of mediums created synergy and lifted results. In the end, Wheeler reaped a 94% increase in response and a 22% increase in average gift with a healthy $1.61 ROI.

Recommendation: If your print ad efforts have tapered off, try talking with the paper to see what kind of combination programs they offer. Then roll up your sleeves and get creative. It works! It sure did for Wheeler Mission. Find our how you can integrate your fundraising here